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Who We Are
Behind the brand
I'm Alex — the founder of Wild Oats Clothing Co., country girl at heart, coffee in hand more often than not, and someone who believes the best things are built from the ground up.
When I'm not designing the next piece for Wild Oats, you'll usually find me out on a run, walking my dog, at the footy, lost somewhere camping, enjoying live music, or chasing sunsets down a dirt road.
I'm passionate about creating clothing that reflects the people who wear it—hardworking, genuine and unapologetically themselves.
Life has taught me resilience, and that's something I carry into everything I do. Whether it's building a brand from scratch, setting new goals, or showing up for the people I love, I believe in doing things with heart, grit and authenticity.
Wild Oats isn't just a clothing label—it's a reflection of the life I love and the community I'm proud to be part of.
Our Vision
We envision a world where fashion can be both sustainable so every piece is designed with purpose. We believe great clothing should feel as good on the hundredth wear as it did on the first—comfortable, durable and made to keep up with everyday life.
The Wild Oats Way
We stay true to who we are. No chasing trends, no pretending to be something we're not. Wild Oats is inspired by real people, real stories, and clothing that's made to be lived in. We honour those who embrace our country every day—honest, hardworking and unapologetically themselves—because the best stories are lived, not manufactured.
Contact Us
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